EVERYTHING TELLS A STORY
Email Coordinating In a Technological Age
Who WE ARE
Simply put, we make your brand shine from the inbox.
In today’s society we transact and socialize in many online environments. One thing we continue to rely on for a personal, direct and private communication is the Email Channel.
Your subject line, preview text, creative images, headline copywriting and body copywriting has the power to move audiences. The right message at the right time could be the difference between hitting your monthly sales quota and tripling it.
We specialize in Email Campaign Coordinating, Campaign Management, and Reporting. Adelle Grogg leads the AC Media Solutions team. She has worked in the Digital Marketing Industry for over eight years, specializing in email marketing and campaign management.
With a B.A. in English Literature from Loyola University of Chicago, Adelle empowers graphic designers, developers, strategists, and copywriters to produce quality work that she combines into an Email Sender Platform, preparing for send. This year alone she helped send over 1,000 email campaigns (2023). Each with carefully programed subject lines, preview texts, headlines, calls-to-action, and reporting at the campaign vs quarterly level.
"Success is the sum of small efforts,
repeated day in and day out."
- Robert Collier
Meet the Founder, Adelle Grogg.
“A good email marketing strategy considers time of day, day of week, Calls-to-Action, and conversions.”
“The preview text should build on the subject line, so should your Alt text.”
“It never hurts to do a last minute read aloud. Not only do we look for typos, but for audience digestibility. Will it have the intended impact we want?”
“Hire a leader who has a relentless tenacity to produce.”
What we do
We start with the creative brief.
Defining which images, words, links will be used. Then we determine the intended goal action of each single campaign.
WHY YOU NEED AN EMAIL COORDINATOR
Someone has to dial it all in! Often times the copywriter or graphic designer do not know their way around an ESP (Email Sender Platform). Specializing in email coordination, we work with many ESPs including: Mailchimp, Sendgrid, ConstantContact, Klaviyo, SalesforceMarketing Cloud, HubSpot and more to produce beautifully designed and effective HTML email marketing campaigns.
Our team can produce HTML branded email campaigns, adhere to a content calendar and go between parties for specific approval and execution of the campaign from beginning to end. We maintain your segmenting processes, but will make recommendations if segmentation is not being leveraged. We do not write copy, we do not edit images, we do not program landing pages, we do not program templates from scratch. We work with your creative brief, plugging in the subject line, preview text, links, content of the email (using HTML and CSS), creative design, and test the email in multiple clients and devices. We work through approval chains to obtain final approve confirmation, deploy, record stats, and finally, report.