Email Marketing
The email channel is a highly cost-effective medium for generating demand and nurturing leads. But first you need to make sure your beautifully designed HTML email campaigns look great across different email clients and devices. Are links tested for accuracy? How the email appears in the user’s inbox matters! Lastly, knowing which users open, click, or both matter, so leveraging performance analytics is a must.
We don’t require you to use a CRM (Customer Relationship Management Tool), but we highly recommend it if you are working with a sales team of two or more. Today we work with the following CRMs: Hubspot, Salesforce, Salesforce Marketing Cloud, and clients who keep their lists directly inside Klaviyo, Mailchimp, Send Grid, and Active Campaign.
Email Automation
Email automation generates 320% more revenue compared to non-automated emails. Say you have strong sales goals for a particular product, sending a six-part email automation drip campaign on an audience to determine high versus low desire/interest could be valuable.
We use conditional logic to determine what stage users should receive our email automation journeys. Lastly, we always provide detailed actionable reporting on which users interact with emails sent in a journey, including when they interacted with the email, and their user demographics.
Campaign Management
Subject line, preview text, headline, sub-headline, line breaks, extra spaces, not enough spaces, non-breaking spaces, typos, correct imagery, correct links, readability, flow. Someone has to meticulously check every single email marketing campaign that is up for production. Why? Mistakes can hurt brand reputations, and you can’t afford that.
Adelle, in the 2022 year alone, helped send 1000+ html email marketing campaigns with next-day reporting on engagement and deliverability. She has tested different creative design assets, compiled reporting for sales enablement, and continues to find ways to communicate with users at opportune times for intended impact.
Copywriting & Creative
“Copy is not written. Copy is assembled.” – Eugene Schwartz. On that same token, it’s what you say -AND- how you say it. The words you put in a subject line versus second paragraph of the body should have major intended differences. Similarly ads, social posts, web pages (not only email) have the power to move hearts and change minds. Every character counts.
How a headline or paragraph fills a space is important. We strive for users to read our copy seamlessly and without interruption. When a well developed headline has line-breaks in it that interrupt the flow of the phrase, this is a major red flag to us!
Our shop can produce copywriting for additional costs. Adelle has six years of copywriting experience for the web and email, but we prefer to partner with clients who have their own writers who are well versed in products/services to be sold.