Email Marketing

The Email Channel is one of the most cost-effective mediums for generating demand and nurturing leads, but it is complex. To start you need workflows in place for building your list. This serves as the backbone of your email marketing plan. You will also want to tackle maintaining good list hygiene, i.e. sending to good email addresses that have opted into your list, and much more. 

Today we work with CRMs like Hubspot, Salesforce Marketing Cloud, and clients who keep their lists directly inside Klaviyo, Mailchimp, Send Grid, Active Campaign, and more.

Social Media Marketing

Over 3.8 billion people use social media today. From TikTok, Twitter, Instagram, Snap, and soon the Metaverse. They all operate differently but are driven by the same KPIs, engagement. Incidentally, these platforms have very different cultures and purposes.     

Certain industries thrive in a more professional social space like LinkedIn, where a consumer based product like consumer headphones may gather more attention from advertising on TikTok, Instagram, and Snap. We love these types of conundrums. Each social media channel has a rhythm and flow. Our job is to competitively and strategically position your brand to be discovered and consumed in these environments.

Paid Advertising

Are your ad dollars generating the most value possible? If you can’t answer ‘yes’ to this question, read on. Paid advertising is a very hands-on operation. You could be running ads off of search engines or social media platforms, but the goal is always the same: How do I keep impressions and conversions high, with Cost Per Click low?

Remember, content gets stale, so constant tweaking is a must in the paid advertising space. Marketing dollars, headlines, descriptions, keyword bids, and targeting should be monitored daily. If not, you’re not staying ahead of the curve maximizing your brand’s reach. Platforms we provide paid social advertising on are Facebook, Instagram, Twitter, Pinterest, and LinkedIn. Other platforms we provide paid advertising on are Google AdWords, Bing, Google Search and Display Networks. We have driven in some cases a 35% increase in revenue dollars when targeting the right paid strategy.

Copywriting

Copy is not written. Copy is assembled.” – Eugene Schwartz. The words you put in an ad, post, email, or story have the power to move hearts and change minds. Every word counts.

Copywriters review information and data to reveal a story behind it. We research and collectively define the needs, wants, hopes, and dreams of your target audience. Strategically, we choose words for headlines, first lines, closing lines, and call-to-actions. We ensure the words on the page are suitable for the format for flow and end-user accessibility.

To understand email copy versus ad copy or Instagram organic post copy is to understand digital advertising and its mediums. 

 

Ready to INVEST IN MARKETING?