Email Marketing
The email channel is a highly cost-effective medium for generating demand and nurturing leads. But first you need to make sure your beautifully designed HTML email campaigns look great across different email clients and devices. Next, links need to be tested for accuracy.
We don’t require you to use a CRM (Customer Relationship Management Tool), but we highly recommend it if you are working with a sales team of two or more. Today we work with the following CRMs: Hubspot, Salesforce, Salesforce Marketing Cloud, and clients who keep their lists directly inside Klaviyo, Mailchimp, Send Grid, and Active Campaign.
Campaign Management
Multiple mediums are how we meet customers where they are. Organic search across Google, Bing, Edge, Yahoo requires strong SEO. Organic Social Media campaigns across X, Facebook, Instagram, LinkedIn, Pinterest, TikTok, and more help create a brand’s presence and reliability. Paid ads (should) convert, keeping spend low, and cost per conversion as low as possible. Someone has to meticulously check every detail across a multitude of campaigns and mediums. Why? Mistakes can hurt a brand’s reputation, incur unsubscribes, create a sense of distrust.
We value first impressions and understand that it takes very little to ruin a reputation. We believe that ads, social posts, web pages (not only email) have the power to move hearts and change minds. Every character counts.
Digital Marketing Reporting
We provide detailed actionable reporting to identify which users interact with emails, ads, posts, influencer initiatives, site traffic, and more. This Includes detailed analysis of user demographics while leveraging performance analytics such as clicks, Cost-per-Click, Cost-per-Conversion, Cost-per-Impression, sessions spent on a single page, abandoned cart conversions and more. If users are clicking on specific calls-to-action, we should be trying to answer the question, ‘Why?’ and ‘How can we better serve?’. Click rates, open rates, gross revenue, net revenue, timing, etc. should be analyzed by professionals who understand the flow of digital marketing engagement.
Email Automation
Email automation generates 320% more revenue compared to non-automated emails. Say you have strong sales goals for a particular product, sending a six-part email automation drip campaign on an audience to determine high versus low desire/interest could be valuable. This means, depending on how users interact with an email, open or click, can trigger automatically, a new campaign to send that is pre-coordinated.