"Marketing has given me the perfect combo of depth, adventure, opportunity, and challenge."
Mission Statement
It’s one thing to know how to advertise for a product/service, it’s another to understand the current economic climate that product/service is sold in. Our mission is to strategically position brands to increase profitability or increase market share without additional spend.
Vision
Wharton Marketing Professor Peter Fader famously said: “Decisions about customer acquisition, retention and development shouldn’t be driven by cost considerations—they should be based on future value.”
Our vision is to always take an authentic approach to exceeding revenue goals, positioning, timing, and organization of key engagement and we do that be executing clean marketing analytics reporting for all initiatives we take on.
The Founder, Adelle Grogg
Adelle has an in-depth background in digital marketing (9 years of experience in digital marketing alone, 11 years of professional experience) and email marketing best practices.
Today she is a Rutgers Business School EMBA Candidate, a natural-born leader, and thrives on positioning skilled marketers, designers, and developers in revenue driving projects. She is most active on X posting about Digital Marketing, Economics, Stocks & Crypto, Mortgage news.
In her career she has supported Fortune 500 brands, led revenue strategy for email marketing, paid search, and paid social ads. Through review of copy, spacing, timing, tone, grammar, punctuation, calls-to-action, device rendering, and audience engagement and segmentation she has helped businesses increase sales in as little as 50 days by 30%.