So, you know your offering’s ‘why’, and sales are trickling in. You have not invested in a marketing plan yet, but things are running. Congratulations, you are ready for the next step. This is the time to amplify your offering’s message across the digital landscape.
How do you do this? Take the same post intended for Facebook and share it across Twitter, Instagram, LinkedIn, and throw it in an email? Wrong. Every digital channel speaks its own language, has its own vibe, and holds within it, its own set of communities. Your target audience has a presence in each of these, your goal is to find them and provide them with the opportunity to use your service or buy your product. The way we see it, marketing comes down to environments and opportunities.