Your email list is a very valuable asset to your business. When a user subscribes to your newsletter, they go out of their way to establish direct communication with your company. Subscribers are users who are convinced and have bought into, your brand. One could go as far to argue that a sense of belief and trust lies between a subscriber and a brand. But we will not bore you with that psychology.
With great strategy and careful execution, come great email marketing campaigns. Your copy in your email should be helpful, light, and to the point for both B2C and B2B audiences. A mindful marketer understands that even customers have busy lives.