You are currently viewing THE POWER OF EMAIL MARKETING TODAY – A 2020 APPROACH


How many times do you check your email daily? You probably check it a lot, we all do!

Email is a widely accepted communication medium. We pay bills, set appointments, personally communicate with others, purchase items, and keep track of events through email. An email list is valuable because it allows direct communication with customers if utilized effectively and compliantly. The founder of AC Media, Adelle Calahan, has a strong background in email marketing and email marketing automation. Thus, at AC Media Solutions, we have a strong email marketing foundation when it comes to Welcome, Birthday, and Abandoned Cart Automation.

Sometimes we run across stellar email marketing and feel like the brand knows our every move. Ok, maybe we are exaggerating a little bit, but great email marketing can feel like magic. After you subscribe, check out, or book an appointment- boom, your inbox is hit with a witty email personalized to you. This is why we love email; you can connect user completed forms with automated communication that feels direct and personal. Not to mention ROI, according to HubSpot: “You might be wondering if the email is still a worthwhile marketing strategy. In fact, email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective options available”.


A multi-channel approach is ideal, but if you are going to choose any channel to tackle first, we would recommend you start with email. Finally, if you are not capturing subscriber information, now is a great time to start. Start by separately collecting first name, last name, phone, email, and date of birth. This will give you plenty of room to execute personalized email marketing automation with your list right away.

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