The middle of the sales funnel can be a dangerous place. Your leads are initially engaged, your traffic and click-through rates are strong, but conversion rates are low.
I personally have seen it over and over. Companies put so much effort into filling the top of the funnel that they forget or fail to nurture leads through the middle of the funnel (MOFU). If you want your product or service to ‘take off’, you must think about the user’s discovery and buying journey.
New users are new relationships. Thus, a persuasive bond needs to form before they are ready to take the buying step.
If sales teams are connecting prematurely and leads are not converting, you may need a MOFU approach. If you are serious about your product or offerings, we encourage you to storyboard the “why” of your product and pitch yourself on it. If you can convince yourself, you can convince your market.